PR Internship

Le Chéile Mentoring & Family Support Services is recruiting a PR and
Marketing Intern, to be based in our Head office in Dun Laoghaire,
Dublin.

We are looking for someone from a PR/Marketing or Media background
who wants to gain workplace experience in the non-profit area.  The
intern will gain skills and experience across a broad spectrum of media
and marketing disciplines.  While, also having the opportunity to
network, develop relationships and make contacts with professionals
working in the area.

This is a 6-9 month internship, one day a week or two
mornings/afternoons.  We are happy to be flexible to accommodate
academic commitments. Applicants must supply suitable character
references and if successful, complete a Garda vetting application form.

The overall aim of this placement is to support the creation of Le
Chéile’s national and regional PR strategy in order to increase
awareness of Le Chéile amongst the general public and relevant
stakeholders.

Role and Responsibilities

  • Research – Carry out relevant internal and external research to inform a national and regional strategy to raise Le Chéile’s profile.
  • Strategy – To assist in devising and supporting plan
    of annual PR and Marketing  activities and a review system to measure
    the effects of these activities.  This plan would take account of
    regional needs and differences and the organization as a whole and would
    make recommendations on how Le Chéile would implement the strategy on
    an on-going basis.
  • Media – A key aspect to this role will be to develop
    relationships with the media and relevant stakeholders.  To proactively
    network and make links with tv, radio and print media, with a view to
    seeing how we could best utilize these mediums.

    – From this, develop a PR database of journalists, and relevant
    individuals, agencies, members of Probation, Judicial system identified
    to target with marketing materials, press releases etc.

    – Compile list of radio and tv programming schedules, regional and
    National Newspapers, Youth and Justice Magazines, and identify
    opportunities within these to promote Le Chéile.

    – Measurement of press activity, organise  press cuttings display book.

  • Marketing – including developing and distributing
    effective promotional materials, getting our message out to potential
    volunteers and relevant stake holders and developing audiences and
    relationships
  • PR – Identifying good opportunities, media stories
    and mechanisms for promotion across our project’s annual cycle, eg
    recruitment, volunteer recognition events, launch of annual report,
    strategy documents, newsletters, national and international volunteering
    days.
  • Developing  marketing templates to support current and future PR
    activity, eg. variety of press releases and prep-work for potential
    radio/tv spots.

Essential Requirements

  • Student or Graduate of PR, Marketing or Media or other relevant discipline.
  • Outgoing, motivated self starter who enjoys meeting new people, networking and developing relationships.
  • Reliable, honest and hardworking.
  • Ability to work independently and as part of a team.
  • High standards of verbal and written communication

Desirable Requirements

  • Some media experience preferable.

Support

In return, interns will receive a full induction, access to training
and ongoing formal and informal support.  There will be regular
reviews, to assess progress and also to ensure that any learning
objectives the intern has identified at the induction stage, are being
met.  We will endeavour to facilitate learning in areas of particular
interest to the successful candidate.

Le Chéile will also cover any out of pocket expenses incurred as a result of the role.

To apply, please return completed applications to mary@lecheile.ie
or to Mary Davis, Le Chéile, Tivoli Training Centre, 24 Tivoli Training
Centre, Dún Laoghaire, County Dublin by 5pm on Monday 21st October
2013.

Application form

Comments are closed.